By Jeffrey C. Goldfarb, April 15th, 2013 
I recently returned from a very enjoyable and very fruitful week in Paris, combining business with pleasure. I spent time with family, and also enjoyed a series of meetings with my dear friend and colleague, Daniel Dayan. We continued our long-term discussions and debates, moving forward to a more concerted effort, imagining more focused work together. His semiotical approach to power will inform my sociological approach and visa versa, with Roland Barthes, Victor Turner, Hannah Arendt and Erving Goffman as our guides. At least that is one way I am thinking about it now. Or as Daniel put it a while back in an earlier discussion: my politics of small things will combine with his analysis of the politics of even smaller things.
We had three meetings in Paris, a public discussion with his media class at Science Po, an extended working breakfast and lunch at two different Parisian cafés, and a beautiful dinner at his place, good food and talk throughout. I fear I haven’t properly thanked him for his wonderful hospitality.
At Sciences Po, Dayan presented a lecture to his class and I responded. This followed a format of public discussion we first developed in our co-taught course at The New School in 2010. He spoke about his theory of media “monstration,” how the media show, focusing attention of a socially constituted public. He highlighted the social theory behind his, pointing to Axel Honneth on recognition and Nancy Fraser’s critique of Honneth, Michel Foucault on the changing styles of visibility: from spectacle to surveillance, Luc Boltanski on the mediation of distant suffering and especially J. L. Austin on speech acts.
At the center of Dayan’s interest is his metaphor of “the media as the top of the iceberg.” He imagines a society’s life, people showing each other things, as involving a great complexity of human actions and interactions, mostly submerged below the surface of broad public perception, not visible for public view. The media’s . . .
Read more: Spring Break with Daniel Dayan: the politics of small things meets the politics of even smaller things
By Daniel Dayan, February 8th, 2013 The Diversity of “Non-Publics”: Former Publics, Future Publics
Publics are far from constituting a monolithic ensemble, an obedient army marching in good order. The nature of their concerns allows defining at least three types of publics. First there are political publics, which could be called following Dewey’s model “issue driven” publics. Political publics are flanked on one side by taste publics or aesthetic publics, which are oriented towards “texts” or “performances.” They are flanked on the other side, by recognition seeking publics for whom the dimension of visibility tends to be a major goal (Dayan 2005, Ehrenberg 2008). “Recognition seeking publics” (such as those of soccer or popular music) use their involvement with games or performances in order to endow themselves with visible identities. They can easily turn into political publics
Aesthetic publics (the reading publics of literature, the active publics of theater, the connoisseur publics of music and the arts) have always been singled out as exemplary by theorists of the public sphere, and by Habermas in particular. Yet, despite this ostensible privilege, aesthetic publics have been often ignored, or analyzed as mere training grounds for political publics. “Salons” were first celebrated, and then turned into antechambers to the streets. Interestingly the publics, which tend to be best studied, are political publics. Aesthetic publics have been often neglected. This is why approaches that pay aesthetic publics more than a lip service, approaches such as those of Goldfarb (2006) or Ikegami (2000) are so important.
Of course, the three types of publics outlined above are ideal types. We know they often overlap in reality. But, besides overlapping or “ morphing ” into each other, they share an important dimension. Publics have careers. They have biographies. They go through different stages, including birth, growth, fatigue, aging, death, and some -times resuscitation. Let us first address moments and ways in which publics fade, disappear, and become “non publics.”
A Matter of Life and Death
First of all, publics can die a natural death. They can become “non publics” because what brought them into life no longer exists or no longer attracts their attention. But we should also consider other, much less consensual possibilities: termination or suicide.
Publics can . . .
Read more: On Un-publics: Former Publics, Future Publics, Almost Publics, Observers and Genealogies
By Luis Tsukayama Cisneros, April 23rd, 2012 
An image is a powerful thing that transcends words and rationalization, and elicits thoughts, ideas and connections that we make consciously and unconsciously. In Camera Lucida, Roland Barthes defined two characteristics that give photography this ideas-eliciting nature: “studium” is that which the observer recognizes consciously about a photograph that raises his/her interests (be it because of culture, a personal exposure to what is depicted in a photo or any other sort of conscious connection to it); and “punctum” as that which “wounds” the observer by appealing mainly to the subconscious.
What do we see in this picture? Can we speak of a cultural subconscious in contemporary consumption society? A few months ago, I showed this picture to some of my friends. They almost unanimously told me it looked like a piece of United Colors of Benetton advertisement from the early 1990s. That is, the punctum of the observers. They referred back not only to a fact of materialistic consumption, but rather to a rhetoric of multiculturality as an expression of freedom (in terms of race, ideals and culture) made popular in the aftermath of the apparent end of history and the “victory” of liberal democracy.
Interestingly, though, I took this photograph not in the midst of the confusion of the early 1990s about what exactly constituted “ideology,” but during a general march by students and workers in New York City in support of the Occupy Wall Street movement, in October 2011. To me, in my studium, this is an image of the people that I saw in that march. Not revolutionaries, not hard-core left-wingers, but normal people who have been affected by the economic crisis and were angry at the fact that Wall Street institutions continued to win in spite of the so-called “99%”.
That being said, this image is not only what I intended. I intended to portray a discourse of “normality,” but what most people saw in it was a long-lasting rhetoric of diversity. This makes me wonder about the connections between the rhetoric of civil society (which . . .
Read more: OWS and the Power of a Photo
By Daniel Dayan, October 10th, 2010
Daniel Dayan is a French sociologist and an expert in media. -Jeff
 Once, I heard an American journalist condemn Fox News. The condemnation was deserved, in my opinion. However, the argument meant to justify it was frightening. Why – did the journalist ask – should Fox News be allowed to exist while its position contradicts that of all other American journalistic institutions?
In my view this journalist was not attacking Fox News. He was challenging the very possibility of debate. He was pointing to a consensus and requiring that dissenting voices be silenced. Obama was perfectly right in stressing that they should not (while still being critical of their position in a Rolling Stone article. Obama’s point is essential to the very existence of a democratic pluralism. Obama was no less correct in noting: “We’ve got a tradition in this country of a press that oftentimes is opinionated.” This tradition is also ingrained in European journalistic traditions, and, in particular, in the French.
Interestingly, it is not this tradition that retained the attention of some of the most radical media critics. (I am thinking of such thinkers as Roland Barthes or Stuart Hall.) For them, the real danger lies not with those media discourses that flaunt their ideological positions, hoist their flag, advance in fanfare, scream their values. Such discourses are unmistakeably partisan. They are too strident not to be instantly spotted .
The real danger is with these other discourses that are so persuasive that they can be conflated with “reality.” It lies with discourses that seem neutral, balanced, fair, often intelligent . The real danger is with discourses that seem “self evident.” Such an evidence – present in the consensus that the journalist in my first paragraph pointed to — speaks of the power enjoyed by those groups who become the “primary definers” of the social world (Hall); of the power of constructing reality, of multiplying ‘effects of real‘ (Barthes); of the power that stems from ideology, understood not as a discrete doctrine, but as an almost spontaneous “way of seeing“ (a spontaneity that begs, of course, to be deciphered).
I . . .
Read more: Voice of Dissent Should Always Be Welcome in Debate
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