During a stop on their ‘roadshow,’ two world renown media researchers, Elihu Katz and Paddy Scannell, treated an audience at The New School for Social Research to some current reflections on “media events” and long-term television developments. It was Katz and his co-author and DC regular Daniel Dayan, who started exploring these events in the 1970s when the surprising trip by Egyptian president Anwar Sadat to Israel and the ensuing television coverage inspired them and the world. It was the start of their long and intensive exploration of ceremonial contests, conquests and coronations that were celebrated through live broadcasts on television, resulting in one of the defining books in the field of media studies, Media Events: The Live Broadcasting of History. Recently, Katz and Scannell, the founding editor of Media, Culture and Society, have been revisiting the phenomenon. Things have changed, but media events appear to be still with us.

A telling example: Barack Obama’s inauguration in January 2009 which drew some 37+ million viewers. This once in a lifetime happening was a quintessential “media event.” The live broadcast of the meticulously scripted ceremony brought everyday life to a temporary standstill. Reporters and the vast audience were filled with awe in their celebration of the election of the first American black president. In addition to media that offered a live-streaming of the event, TVs were still the go-to medium. Television seemed to be alive, if not completely well.

As a student and collaborator of Paul Lazarsfeld at Columbia’s Bureau of Applied Social Research, Katz for many years was skeptical about the power of media to change people’s minds. But as a co-author with Dayan, he speaks in awe and fascination about the live images of astronauts landing on the moon, of the newly elected Polish Pope kissing his native soil, and of royal weddings and official funerals. He knows that the television broadcasts of these events were performative, with real and significant social impact.

Fast forward to . . .

Read more: Beyond Television?