A dozen years back Goodman David Brooks entered the cultural pantheon through an oddly incisive book, Bobos in Paradise: The New Upper Class and How They Got There. The title charmed as Brooks asserted that a new generation of elites was upon us. Living well – not political clash – was the best revenge. What Brooks recognized and what Mitt Romney missed was that aesthetics mattered as much as economic interest in establishing political culture.

I think of Bobos when I assay the broadsheet of Brooks’ current employer, The New York Times. One can count on the editorials of the Times to embrace the most progressive respectable position: the stance of the established Statist elite. And one can count on the adverts in the Times to inspire the warm glow of Veblenian pecuniary emulation. I think of Bobos, too, when I peruse the New Yorker or even such ostensibly apolitical, but fully progressive, sources such as Time Out New York (or, from my prairie perch, Time Out Chicago).

These journals are committed to the goals of redistribution of income, environmental sustainability and ecological responsibility, and rabid, compulsive consumption capitalism. Perhaps there is no inherent contradiction between caring about people and caressing things, but the sections of the paper rarely seem as one. Recently in the Sunday Review, the Times’ editorialists promoted more regulations on health care and financial services, a more welcoming immigration policy with support for new arrivals, and one of their columnists, Ezekiel Emanuel (Rahmbo’s brother, Ezbo) is in high dudgeon about companies providing the wrong snacks for their employees (“an additional serving of potato chips every day led to a 1.69-pound weight increase over four years”). The mandarins of the Times did not comment on sea levels or climate change, but wait.

Along with these exhortations, the Times also delivered a posh 156 page Style Magazine: a testimonial to Ferragamo, the Ritz, and the Caymans. The best of living if living well is the best of life. The two sections as juxtaposed represent the Bobo . . .

Read more: All-Consuming Liberalism