BBC America recently broadcast Jamie’s American Road Trip. Jamie Oliver is not an academic, nor is he an ethnographer. Yet, he is an educator. His stature as a British celebrity chef, television personality, and food activist has given him a platform to explore important issues. Through his active engagement and his charitable foundation, he has helped find ways to give needed skills and jobs to unemployed young people, improve food services in schools in England, and help turn attention to the problems of obesity. He has tried to do similar things in the United States with less success. But his American road trip, nonetheless, presents a vivid portrait of American society through the special perspective of what and how we eat and prepare to eat.
Jamie’s American Road Trip began production in America shortly after Barack Obama became President in 2009. Through food and culture related to it, Oliver traveled as a stranger, and an outsider. He observed and asked this question in a companion cookbook, “We’ve all heard about the American dream … but what is the American dream?” Oliver locates this question within what he describes as a “kick-ass” recession and the election of America’s first black president. Oliver’s road trip to the United States is a backstage look at cultural issues in transition: the tough areas of East Los Angeles; a working cattle ranch and rodeo in Wyoming/Montana; the underground and immigrant areas of New York City; hard hit areas of New Orleans and rural Louisiana; a diagonal slice of the deep South in Georgia ranging from trailer park life to a lady’s tea social; and a small community on a Navajo reservation where a local chapter president is trying to preserve and revive tribal food and culture. Oliver helps us use small things to help us reflect on larger issues.
During six episodes, viewers encounter issues relating to: immigrant communities, gang violence, drugs, the hardships of rural life, homelessness, racism, economic hardships, the underground economy, problems with the health care system in . . .