As we reflect upon the dramatic political developments in North Africa and the Middle East, and as we anticipate a tough political battle in the United States about the budget and the role of government, James M. Jasper, a sociologist of social movements, emotions, and strategy, reminds us in this post and in another tomorrow that politics and public debate are not only reasoned. They also have an emotional side that must be critically understood. – Jeff
Emotions matter in politics. This is evident at home and abroad. In the last two years, we have seen American citizens shouting at their own Congressional representatives in town hall meetings, a hateful Jared Loughner attempt to assassinate his own representative, and a million Egyptians assemble in Tahrir Square and topple a repressive regime.This leads to a pressing question: What emotions matter and help mobilize political action?
A sense of threat and urgency, anger and indignation (which is morally tinged anger), sometimes a desire for revenge, and, on the positive side, hope that the dangers can be resisted – one of the most effective ways to pull these together is to find someone to blame. If there is no one to blame, collective mobilization lacks a focus. It is more likely to be the kind of cooperative endeavor we see after natural disasters: shock, but no politics. And the more concrete and vivid the perpetrators, as the case of Hosni Mubarak showed, the more focused and intense the outrage.
In such mobilization we see the “power of the negative”: negative emotions grab our attention more than positive ones. The events in Egypt and Libya suggest that the power of the negative is increased when hatred, rage, anger, and indignation are focused against one person. Most revolutionary coalitions are held together only by this outrage over the old ruler or regime. It is hard to question the mobilizing power of such feelings, whether the mobilization is for voting in elections or efforts at revolution.
But are there other ways to mobilize large numbers of people? In the US, Democrats’ electoral campaigns, and especially Obama’s, . . .
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