As Sandy hit the east coast, many of us were watching the situation closely. This meant watching not only big media but also Facebook and Twitter, where storm-related activity was plentiful. The social media news was personal, reporting on the storm not as a large-scale atmospheric system but as the weather outside the living room window. We know whose power was out, whose wasn’t; we know who saw flooding and who just saw rain; we know who was drinking wine and who was drinking beer. We even know approximately when many went to bed. Stories in big media and even in blogspace, on the other hand, tended toward the documentary: ConEdison transformer explosion on the lower east side; flooding up to 14th Street; partial building collapse on 8th Avenue.
While the latter group may have been much more informative in the conventional sense, the former group was much more illuminating. True, the “news” version of Sandy was formally conventional, but even in the details it was macroscopic and opaque. Each detail in big media was merely a data point supporting the larger context, the bigger story. Eighth Avenue, for example, was just another dot in New York City and, more generally, the Atlantic coast, while on social media, Eighth Avenue belonged to the people living there; it became a geography all its own, rather than a mathematical point in a much larger geography. In the news, Sandy was a national meteorological event. In social media, Sandy was the particular experience of an unusual afternoon and evening by a particular community.
As someone experiencing the event from afar, the difference was stark. It was difficult to emotionally reconcile the two accounts, to see them as treating one and the same reality. It still feels as though the connective tissue linking macronews to microblogging is missing. Where is the ontological middle ground? Does our cultural metaphysics allow for it?
Of particular interest, in any case, were the Sandy photos, which comprised three genres of reporting.
News media images. The news coverage of the event provided the predictable series of disaster shots—cars floating in . . .
Read more: Sandy and Three Genres of “Reporting”