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Is the Business of America Business?

By Jeffrey C. Goldfarb, November 17th, 2010
CTA Logo

I worry about the penetration of the market and its logic into all spheres of social life. I see this almost everywhere I turn. It’s the future of America that Republicans wish for, but it is my nightmare.

In New York City, Mayor Bloomberg has chosen Cathie Black to be Chancellor of the largest public school system in the United States. She is not an educator, never went to public schools, has never worked on school issues and didn’t send her children to public schools. But the mayor still confidently declared her to be the most qualified person, as The New York Times reported, calling Ms. Black “a superstar manager who has succeeded spectacularly in the private sector” and added, “There’s no one who knows more about the skills our children will need to succeed in the 21st century economy.” Hers are market, not educational, qualifications for a management position in the NYC public school district.

In my and the country’s second city, Chicago, where I studied for my Ph.D. at the University of Chicago, in the meanwhile, smaller issues are at stake, a local battle of symbols. The Chicago Transit Authority is selling naming rights “for rail lines and stations, bus routes, retail concessions, and special events. Even the venerable (sic) CTA logo will be on the auction block,” the Chicago Tribune reports.

And where I studied as an undergraduate at the State University of New York at Albany, because of a budget crisis, five humanities programs, including French, Italian, Russian, classics and theater, have been suspended, apparently because these programs don’t contribute to the university’s and the individual’s bottom line. (link) Such majors don’t attract many students, and those who are so attracted upon graduation have trouble finding work. But how can there be a university without the humanities? (link) This hits close to home for me. Albany is the place where I decided to make the unusual move that has defined my career, starting my research by studying the sociology of theater.

How can it be that the business of the New York City school system and of my alma . . .

Read more: Is the Business of America Business?

November 17th, 2010 | Tags: CTA, Emile Durkheim, Erving Goffman, Karl Marx, logo, Max Weber, naming rights, public schools, SUNY

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