Mitt Romney’s “Big Bird moment” in the first presidential debate of the 2012 election season is no small thing. Analysts have not yet, in my judgment, understood its full importance. Governor Romney both disrespected a great American symbol, Big Bird, and attacked a broadly respected and supported public institution, PBS. The China connection was especially provocative. Mitt’s argument against Big Bird and PBS, which leveraged popular anti-China sentiments, came off as elitist, cynical and opportunistic.

In 1983, well in advance of the warming of the Cold War, Sesame Street’s Big Bird introduced a generation of Americans to the culture of a rising China. Big Bird did this in a way that was intellectually generous, humanitarian, and even graceful at the same time. Though there are those that might regard Big Bird in China as simple children’s fare, few in America could have done the job that Big Bird did without having egregiously politicized it, even if unintentionally. In contemporary discussions of U.S. – China foreign policy, it is often forgotten that many in the current generation of American consumers, producers, business leaders, and politicians first encountered the then waking dragon of Chinese society through Sesame Street’s Big Bird.

Big Bird belongs to that rarefied sphere of public figures that are beyond criticism, politics, or reproach, as a normative matter, to be embraced and admired. In Big Bird’s case, this is not only because his cognitive development is that of a young child, and our culture constructs childhood to be a time of innate innocence, but also because he is something of a foundational cultural universal. Since the ’70s, several generations of American children have learned important life lessons from Big Bird—lessons about social norms, tolerance and diversity, culture and difference, everyday pragmatics, life events such as birth and death, and the gestalt core of human experience.

The Governor, elaborating on budget cuts that might be necessary at the federal level under his economic plan, offered Big Bird and PBS as examples of federal allocations that might have to end. “I’m sorry, Jim,” said Romney. “I’m going to . . .

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