At The Tippler, a New York City bar located behind an inconspicuous door under the Chelsea Market, a patron described as a Saudi billionaire spent $60,000 on a special, limited production, extra-large bottle of Armand de Brignac (aka Ace of Spades) champagne. (A standard size, retail bottle of Armand de Brignac Brut Gold sells for about $350, but it may be found for about $250). While this purchase was the most expensive bottle of champagne ever sold by the club, and perhaps the most expensive sold in New York City, the expenditure pales in comparison with a double Nebuchadnezzar or Melchizedek (30 liters) bottle of Midas Armand de Brignac champagne that a “financier” bought for 125,000 British pounds in the Playground nightclub located at the Liverpool Hilton Hotel. The “financier’s” total bar bill for the evening was 204,000 British pounds including an 18,500 British pound service charge. The “financier” reportedly also bought forty standard bottles of Armand de Brignac for single women that were in the bar.

The Melchizedek, “gold-plated” bottle weighted about one hundred pounds, and it had to be carried to the “financier” by two servers. The “financier” has been described as being in his twenties, perhaps a foreign exchange trader. The club DJ played dramatic, iconic music from the science fiction film 2001, A Space Odyssey as the bottle moved to the table. After the cork was popped, glasses of champagne were distributed to everyone that was in the VIP area of the club. People in the room were described as having a great time as they toasted the “financier.” One report noted that although the financier arrived with about ten of his friends, after the cork was popped, the party attracted a large number of beautiful women.

Was his status affirmed? Did this elicit envy? Did some feel less worthy? The young “financier” out conspicuously and invidiously spent U. S. gambler and businessman Don Johnson who ran up a tab of about 168,000 British pounds in June of 2011 at the One4One nightclub in London’s Park Lane. Johnson . . .

Read more: Artisanal Champagne and Conspicuous and Invidious Consumption